up&up® Sensitivity® Infant Formula is a complete, milk based formula with 95% less lactose than standard milk based formulas, designed for babies experiencing fussiness or gas. up&up® Sensitivity® is fortified with iron and contains all the vitamins, minerals and nutrients required for baby's first year. up&up® Sensitivity infant formula is nutritionally comparable to Similac Sensitive® infant formula.

Now up&up® infant formulas are easier than ever to prepare! Our new Mom-friendly SmarTub™ formula container has an easy-open zip top foil opening, a scoop holder, and a built in scoop leveler to make preparing all those bottles just a little simpler.

Like all infant formulas manufactured in the United States, up&up® Sensitivity® meets all the nutritional standards of the FDA, providing complete nutrition for growing babies.

Quality needs priced to please. With up & up your satisfaction is 100% guaranteed or your money back.