Nick's latest book for all financial planners -- not just investment advisors -- who need to prospect. Whether you are just starting out in the profession of advice, or are a mid-career advisor stuck on a "plateau" or in a "comfort zone," your mortal enemy is prospecting Avoidance. You will never be able to build (or re-build) a first-class practice until you overcome your reluctance to prospect. This book is a complete system for breaking down prospecting reluctance, and gradually but steadily increasing your capacity to prospect. Prospecting is The Game You Always Win If You Don't Stop Playing It. And this is the ultimate how-to-not-stop prospecting book.

• sales, prospecting, 2010, wirehouse, financial advisors, financial planners, cpa, cfp, cfa, cold calling, seminars, referrals, commissions, fee-based business

sales, prospecting, 2010, wirehouse, financial advisors, financial planners, cpa, cfp, cfa, cold calling, seminars, referrals, commissions, fee-based businessNick Murray