SwaddleDesigns Ultimate Swaddle Blankets are so soft! They are made from breathable premium cotton flannel that's grown in the USA! They have an attractive decorative stitch around the edge of the blanket that makes them so sweet and special for baby. New parents love the 123 Swaddle pictorial label  sewn to the edge of the blanket that shows you in three easy steps how to make a good swaddle. The blanket's generous size and square shape make it easy to use, too. These blankets are a good value, because they have a multitude of uses beyond swaddling, such as a privacy throw when breastfeeding, a play mat for tummy time, and as a shield over the stroller to protect from the sun or cool breeze. These blankets are used every day, and they last and look great for years.  A great gift and everyday essential. Proudly made in the USA with US cotton.