What it is: The Blonde Idol Professional Haircolor Collection features three products including eight new Blonde Idol High Lift shades to provide multiple lifting speeds and power, no matter the existing hair type or color. What it does: The launch also includes a Blonde Idol Applicator Bottle and the first-ever Redken Blonde Idol Balayage Paddle, creating a more stable surface for even and natural looking results. What else you need to know: Whether your client is a medium brunette looking for rich caramel highlights, a dark blonde in search of a golden blonde ombre or a light blonde looking to enhance pale blonde tones, customizable highlights are now easier than ever to achieve.Redken