Hair coloring became popular in the 1960's with product innovations from major haircolor companies. Today, estimates suggest that up to 75% of women color their hair. Despite advances in hair coloring technology, the reality is that hair color fades over time due to hair porosity, density and texture, as well as various daily aggressions such as sun and wind exposure, and frequent shampooing. Mad About ColorTM blow dry creams are functionally different than any hair coloring support product on the market. Mad About Color blow dry creams infuse hair with actual, non-damaging color pigment precisely formulated to protect hair from daily stress. Our innovative approach is simple: Apply. Blow dry. Your hair is immediately conditioned and temporarily re-colored during the blow-drying process. Mad About Color blow dry creams refresh your hair color intensity when your hair becomes dull, flat, or has faded. Best of all, Mad About Color blow dry creams last up to 3 to 4 shampoos.

• Mad About ColorTM blow dry creams are functionally different than any hair coloring support product on the market
• Mad About Color blow dry creams infuse hair with actual
• non-damaging color pigment precisely formulated to protect hair from daily stress
• Your hair is immediately conditioned and temporarily re-colored during the blow-drying process
• Mad About Color blow dry creams refresh your hair color intensity when your hair becomes dull; flat; or has faded

Mad About ColorTM blow dry creams are functionally different than any hair coloring support product on the marketMad About Color