L'Oreal Paris introduces Glossy Balm Crayon. Ultra-glossy color for a flirty, playful pout. Flirty, playful poutGlossy color lasts for hoursCrayon point tip, glides smoothly over lipsNever needs sharpening. Simpy twist to advance. Apply starting in the center of your upper lip. Work from the center to outer edges of your lips, following the contour of your mouth. Then glide across the entire bottom lip.