Their Loft shaggy collection isn't like any other shaggy area rug. It offers a beautiful super soft shaggy feeling, with a unique latex rubber backing. The Luxury collection offers stunning colors with an extremely soft texture. They made their shaggy collection even better by offering an extremely durable latex backing. This is perfect to keep your rug in place. No more slipping, sliding or adjusting your new shaggy area rug. This shaggy rug is perfect for anyone with pets. You can be comfortable as your pets run around the house, because you no longer need to adjust the area rug when they do. Don't be surprised to find them sleeping on the extra soft material.