What it is: i.Luminate is a revolutionary demi-permanent crème color formulated with patented ingredients to deliver a luxurious hair and scalp experience, and the ultimate in dynamic, multidimensional, luminous and conditioned color results in 20 minutes. What it does: Triplex-C creates a protective shield around the hair shaft that lasts for up to 20 shampoos, leaving hair with a smoother surface and ensuring longer lasting color results. What else you need to know: Tone highlights Refresh color Multi-dimensional lowlights Flawless gray blending Shine treatments Tint backs Summer treatment to shield hair from UV rays Winter treatment to nourish dry hairIso Hair