ion Color Brilliance Neon Brights! are Florescent shades with an intense electric vibe which makes it easy to join the neon revolution. Call it what you like, Neon, Florescent, or Day-Glo but don't call it unnoticed. Seven bold shades in semi-permanent hair color. ion Color Brilliance Neon Brights are hi-fashion hair color shades designed to give vivid, boldly intense results. In twenty to forty minutes ion Color Brilliance Brights can be applied to pre-lightened, natural, or color treated hair. ion Hair Color's superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation-our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair's true potential with Ion's cutting-edge, salon-quality color science and bring home vibrance like never before. "ion Color Brilliance Hair Color provides rich, luxurious color and even ensures 100% flawless gray coverage."

• Brilliantly intense hair color
• No ammonia or peroxide
• Formulated in Italy
• Ready to use

Brilliantly intense hair colorION