The GUM® Crayola® Timer Light toothbrush is an illuminated and colorful way to educate your child about the importance of brushing, the prevention of plaque buildup, and the foundations for a lifelong healthy mouth. Many professional organizations worldwide, including the American Dental Association, endorse a two-minute minimum brushing time for effective cleaning & plaque removal. Many children, & their caregivers, brush for less than one minute. The GUM® Crayola® Timer Light toothbrush has LED lights that illuminate the entire brush and flash for 60 seconds indicating the minimum time to be spent on all the teeth in one jaw before moving on to the other.The GUM® Crayola™ Timer Light toothbrush features the Dome Trim® bristle design. The raised center bristles have been trimmed to form a dome shape that provides greater contact with the tooth surface & reaches under the gum line. The outer row of bristles is slightly more flexible than the center rows so that the soft, more flexible bristles will gently clean under the gumline while the center, slightly stiffer rows will clean the tooth surfaces. A fun & motivating toothbrush for children 5-10 years old! Brush for at least two minutes twice a day. Available in green, blue, red and purple.