Get healthy-looking hair color all year long.* Natural Instincts is an antioxidant-rich and ammonia-free hair color that colors hair faster, healthier-looking and with shiny results.** You'll get a year's worth of healthy-looking hair color and shine in just 10 minutes a month.* *Follow package directions for use. **vs. leading level 3; Natural Instincts gives natural healthy looking color with a softer feel* * Vs before coloring; Natural Instincts is clinically proven to be less damaging * * Vs leading level 3; 80% of women agreed that Natural Instincts made their hair feel softer * * among 564 US women who saw a difference.; The more often you use it, the healthier hair looks* *Follow package directions for use; Antioxidant rich and ammonia-free; Leaves no visible root line; A healthier way to color* *vs. the leading level 3 hair color; Natural Instincts Non-Permanent Color. This product is sold as a three component kit: Natural Instincts No Ammonia Colorant, Natural Instincts Developing Lotion and Natural Instincts Color Conditioning Treatment.

• Leaves no visible root line.