AVEENO® Nourish+ Moisturize Shampoo cleanses hair while nourishing hair in just three washes. For dry, damaged hair, this shampoo is made with ACTIVE NATURALS® Nourishing Wheat Complex, which is a blend of wheat protein and wheat germ oil that targets and help fortify the hair to restore strength, softness, and shine. Just three uses help repair dry, damaged hair, and using the shampoo as part of a complete Nourish+ regimen* helps protect hair, resulting in up to 95 percent less breakage. Nourish+ shampoo and conditioner system.