ApHogee Shampoo for Damaged Hair Cleanses Gently Restores Shine. Helps Strengthen Hair Normalizes pH. This shampoo gently cleanses damaged hair and helps restore its natural beauty. ApHogee Shampoo contains rich proteins and conditioners which repair and protect damaged areas and imporve hair strength. It is especially recommended for hair that has been damaged by perming, coloring, relaxing, bleaching or heat appliances. Directions: Wet hair, then liberally apply ApHogee Shampoo. Gently massage into hair and scalp. One lathering should suffice with this ultra-rich formula. Towel dry and style as usual.