This Toothpaste Alternative is Simply Natural and Effective! 100% of ingredients in this product are designed to serve the need of your teeth cleaning not to serve shaping or attractiveness of the product such as binders, fillers, flavoring, coloring, or glitters. Give it a week with my toothpaste, and you will not return to commercial paste. Your teeth and mouth will never feel so clean and healthy with whiter teeth. Stay away from those commercial toothpastes containing Triclosan, Sodium lauryl sulfate, artificial colorings, fluoride, titanium dioxide, glycerin