What it is: When you want to take your makeup to the next level, nothing does the trick like false lashes, and Urban Lash is the perfect way to finish off any look.

What it does: Urban Decay's exclusive lineup includes cluster lashes and full-track lashes. New to falsies? Try the clusters; false lashes don't get any easier. They pop on in seconds (no bending, molding or trimming), yet they create a sexy, eye-opening effect without any drama. Use them individually, stack them up, or even layer on top of UD's full lashes. For maximum impact, opt for one of the full-track styles. From natural (only better) styles to totally dramatic ones, there's something for every situation. Each lash is handmade with cruelty-free synthetic hair, so there's zero guilt.

Pro tip: Count to 10 after you apply the adhesive for just the right amount of tackiness. Then apply the lash to your eye.