Are you ready for damage-free smooth, beautiful hair today? True Smooth allows you to get gorgeous flat iron results with just your blow dryer and without heat damage! Infused with low heat-activated AminoLock MAB, our patent-pending molecule holds your hairstyle safely from inside the cuticle as you blow dry. The result - smooth, healthy, beautiful hair - faster, easier and without damage.

• Get flat iron results with just your blow dryer
• Avoid frizz for days
• Fast and easy! Blow Dry to smooth in half the time
• Clinically proven to: Strengthen hair x4 times reduce hair breakage by 75%, and reduce frizz by 50%
• Safe and effective for all hair types

Get flat iron results with just your blow dryer°Coolway