Hard Rock apparel
Outerwear, tees, and accessories. Discover the rock shop.
From the manufacturer
MEN'S APPAREL
Under the direction of the Bishop family, Pendleton expanded into other areas of woolen manufacturing.
Wool shirts for men were largely utility items in the early 20th century. Drab in design and color, they were worn for warmth and protection from the elements by those who worked outdoors. Clarence Morton (C.M.) Bishop had a vision for wool shirts in vivid colors and intricate patterns. The production of woolen shirting material was a natural extension of the mill's capabilities. In 1924, the legendary Pendleton virgin wool men's shirt was born. By 1929, Pendleton was making a full line of men's virgin wool sportswear.
WOMEN'S APPAREL
A new thread was woven into the Pendleton corporate cloth in 1949 - womenswear manufacturing. Market research identified a need and an opportunity for branded virgin wool classic sportswear for women. Nevertheless, no one could have predicted the enormous success of a single garment introduced with the Pendleton womenswear line that year. The '49er jacket gained instant popularity. Its simple, casual styling and intrinsic value were a perfect match for the emerging suburban lifestyle of postwar America.
As the apparel division thrived, Pendleton responded to consumer need for non-wool garments to complement its fine woolens coordinated within the fall and winter lines. Yet brand loyal customers wanted the same classic Pendleton look for all seasons. In 1972, Pendleton became a year-round sportswear resource, introducing distinctively styled, non-wool menswear and womenswear for spring and summer wear.
