OUR HISTORY
Sector No Limits was founded in 1973, and ever since, he carries behind the meaning of the constant self-challenge.
Thanks to his unique positioning, which is the result of a mix of innovation and emotional involvement, and of course a persistent communication, Sector No Limits is perfectly related to the several heroes of extreme sports.
The years 80’s and 90’s are characterized by the athlete’s ventures accompanied by technical and sporty watches, Sector No Limits, which have made several memorable record performances.
The undertakings carried out by this heroes, enter the memory of everyone: Sector No Limits becomes the expression of the synthesis between technical qualities of the product and men extreme sports performance, challenging themselves.
Today, Sector No Limits is still connected to those athletes who challenge their abilities to overcome and win their own competition. Consequently, Sector No Limits represents, not only a brand close to these athletics, but a real style of life.
A way of life full of adrenalin, success, constant challenge for the exceed of self limits through hard work, training, perseverance, stability and severity in a sport, without an extreme danger, daily experienced with the aim to exceed, winning the most important competition: the contest with themselves, surpassing oneself and establishing new destination and new goals.
OUR VALUES
Sport, accuracy, performance and innovation have always been part of Sector’s DNA: a unique combination which makes a watch different from another, but at the same time encloses a deep passion for the world of action and his protagonists, a significant attention to the technology research and the constant ambition of exceeding their own limits.
Sector and sport: an alliance where the protagonist is a dynamic, strong and motivated man, but the main values as well: power and harmony, resistance and experience, courage and reliability, energy and loyalty. A consolidate combination which generates watches ready to welcome any kind of challenge.
The watches Sector No Limits, extremely technological and with an avant-garde design, interpret the sport’s philosophy as a performance, comparison, passion and loyalty. They also accompany the athletes' most famous performance without forgetting who wants to be confident, dynamic and brave, who wishes to never stop, but searches for perfection and still keeps on running after his limit.
Sector is designed around people who love to defy their limits and never give up: a range of unbreakable watches with a distinctive Italian design perfect for facing the most extreme as well as every day challenges. This is why sector has chosen our truly unbreakable ambassadors.
